Service Details

Getting Found by the Customers Already Searching for You

Showing up when someone searches 'inns near Lake Sunapee' or '[your town] marina' isn't luck, it's setup. Most small business sites lose this fight before they even compete, because nobody ever built them to be found in the first place.

What actually moves the needle

Local search is a mix of things working together. Most local businesses are missing at least two or three of these, usually without knowing it:

Your site's technical setup
Your Google Business Profile
Consistent business information across the web
Reviews from real customers

What is included

Technical Foundation

Your site tagged and structured so search engines understand what you do and where you do it. Not guesswork, not a plugin checkbox.

Google Business Profile

For most local searches, this matters more than your website itself. We make sure yours is fully built out, accurate, and active.

Consistency (NAP)

Your business name, address, and phone number need to match everywhere they appear online: directories, social profiles, and your site.

Reviews Setup

Establishing a steady, real stream of customer reviews, not just a one-time push, to build lasting trust.

Our Process

SEO can feel like a black box. We structure our approach so you can point to exactly what is happening and when.

Setup Phase (Weeks 1–2, One-Time)

1. Site & Competitor Audit

We review your current search presence, technical SEO health, and where local competitors are ranking.

Deliverable: Written audit summary

2. Google Business Profile Buildout

Claim/optimize your GBP listing: categories, service areas, photos, Q&A, and posting schedule setup.

Deliverable: Fully configured, verified GBP listing

3. NAP Consistency Pass

Check your Name/Address/Phone across major directories (Google, Bing, Apple Maps, Yelp, etc.) and fix mismatches.

Deliverable: Consistency report + corrections made

4. Review System Setup

Set up a simple way for you to request and track customer reviews easily and consistently.

Deliverable: Review template/link + dashboard access

Ongoing Phase (Monthly, Starts Month 2)

5. GBP Posts & Monitor

Regular posts, Q&A monitoring, and photo updates.

6. NAP Re-checks

Periodic verification that nothing has drifted.

7. Review Tracking

Track new reviews and flag any that need attention.

8. Rank Reports

Monthly report showing rankings and GBP insights.

What you'll actually receive each month:

A short written report, not just a dashboard link, showing what changed, what we did, and what is next. Take a look at a sample monthly report to see what this looks like. No jargon, no vanity metrics without context.

Retainers & Pricing

Foundation Setup: starting at $1,200 (one time).Exact quote after a quick site audit.

Maintain

$250/mo

GBP monitoring & posting
NAP consistency checks
Review monitoring
Monthly report
No content/keyword optimization
No competitor tracking

Grow

$500/mo

GBP monitoring & posting
NAP consistency checks
Review monitoring
Monthly report (deeper, with rank tracking included)
Content/keyword optimization
Competitor tracking

Nonprofit organizations: ask about our special rates.

Frequently Asked Questions

Typically a few months for meaningful movement. It's not instant, and anyone promising overnight results isn't being straight with you. We'll set realistic expectations up front based on your specific market and competition.

Not necessarily. A lot of local SEO is technical setup, Google Business Profile work, and consistency fixes that can happen on an existing site. We'll tell you honestly if your current site is holding you back.

Your website is what search engines and customers read to understand your business; your Google Business Profile is what shows up directly in Maps and local search results. Both matter, and they reinforce each other, so we handle both.

Local SEO works best as an ongoing effort, similar to Ongoing Care. Search rankings aren't "set and forget," and neither is staying ahead of competitors who are also trying to show up. That's why we price it the same way: a one-time setup, then a flat monthly retainer. No hourly billing to track, no surprises.