Carnevaledesign
Service Details

A Sharper Version of the Site You Already Have

You don't need to throw your brand out and start over just because your site feels dated. A redesign keeps what's actually working — your name recognition, your existing content, the things people already associate with you — and fixes what isn't.
How you know it's time

If your site is slow to load, hard to navigate on a phone, or just doesn't convert visitors into customers anymore, it's not a content problem — it's a structure problem. We see this constantly with sites that were built 5+ years ago on a platform that's since been patched, plugin-stacked, and slowed down past the point of fixing.

What is included

Audit & Preserve

Audit what's working (your content, your reputation, anything ranking well in search) and what isn't.

Modern Structure

Rebuild the structure and design so the result still feels like your business — sharper, not unrecognizable.

Technical Cleanup

Fix the technical debt that's usually invisible to you but is quietly costing you in search rankings and load times.

URL Redirect Mapping

Set up clean redirects from your old URLs so you don't lose the search visibility you've already earned.

Frequently Asked Questions

Not if it's done correctly. We map every existing URL to its new equivalent and set up permanent redirects before anything goes live — this is standard on every redesign we do, not an upsell.
Yes — and usually should. A redesign is about structure and presentation, not throwing away years of content that's already earning trust with search engines and customers.
A new build starts from zero. A redesign starts from what you've already got and sharpens it — generally faster and less expensive when there's an existing site worth building on.
Most often WordPress sites that have accumulated years of plugins and patches, but we work with whatever you're currently on.