Deliverable Sample
Monthly SEO Retainer Report: Lake Sunapee Outfitters
This is a sample of the clear, written report you'll receive monthly on our Maintain or Grow Local SEO plans.
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Client Project
Lake Sunapee Outfitters
Reporting Period: Month 3 Retainer Update
Status: Active & Ranking
Month 3 Overview
Three months in, your Local Pack visibility has increased significantly. Thanks to NAP cleanup and our focused review generation campaign, your listing has entered the top 3 (Google Maps pack) for primary target keywords. Total phone calls and direction requests via your Google Business Profile are up 42% year-over-year.
GBP Views
3,842
+28% vs last month
Phone Calls
94
+42% vs last month
New Reviews
+8
Rating: 4.8★ average
Keyword Ranking Performance
| Tracked Search Query | Previous Position | Current Position | Movement |
|---|---|---|---|
| kayak rentals Sunapee NH | #12 (Page 2) | #2 (Local Pack) | +10 Spots |
| paddleboard rentals Lake Sunapee | #9 | #3 (Local Pack) | +6 Spots |
| outdoor gear Sunapee NH | #15 | #7 | +8 Spots |
Work Completed in Month 3
- Published GBP Posts: Structured 4 weekly postings covering kayak/paddleboard group tour schedules and safety guidelines.
- Reviews Monitoring: Tracked all new customer reviews and flagged opportunities for the client to respond.
- On-Page Content Update (Grow Tier): Refreshed target keywords and title tags on your rentals landing page to improve secondary query matches.
Focus Areas for Next Month
- 1. Launch targeted GBP photo posts promoting your early fall tours.
- 2. Execute another directory NAP scan to make sure Google Maps data hasn't drifted.
- 3. Optimize mobile checkouts layout to further increase booking conversions.